Choose
Your Attitude,
Create Your Life.
Keynotes, Virtual Solutions, and Consulting to help you perform at your best NOW, harness the power of your story, and find deeper fulfillment through a shift in perspective
Nicholas Strand
Founder & CEO, Choose Your Attitude®
Keynote Speaker, Life Coach, Fitness Trainer, Author, Consultant
Common Challenges Holding People Back
Disconnection in a Hyper-Connected World
Shallow interactions replace real connection, fueling disengagement and isolation in both work and life.
Growth Stagnation
Fear of failure locks people into comfort zones, shutting down innovation, ambition, and the courage to take bold risks.
Productivity Decline
Without urgency or purpose, motivation crumbles, performance dips, and untapped potential goes to waste.
Choose Your Attitude,
Create Your Life
When people choose their attitude, they transform their time, story and impact.
From Waiting to Creating
When people choose urgency, they stop waiting for tomorrow and start creating impact today. Just like every show must start on time, every moment holds potential for breakthrough.
From Surviving to Thriving
When people choose empowerment, they transform their stories from obstacles into opportunities. I've seen this backstage at global tours and in breakthrough business moments.
From Isolated to Connected
When people choose connection, they create ripples of impact. One person's choice to show up differently transforms entire teams - whether on stadium stages or office stages.
Rachel Kjack
CEO Unincarcerated Productions
Adversity Into Empowerment
High performance isn’t just about skill, it’s about mindset. In the fast-paced world of global touring, I’ve seen how one choice can shift momentum, transform outcomes, and impact thousands. Whether backstage or in business, the same principle applies: the way people show up changes everything.
The entertainment industry taught me about high stakes, adaptability, and leadership under pressure. But life taught me about transformation. Losing my mother to cancer in 2012 and my wife, Brianna, to cystic fibrosis in 2017 reinforced one undeniable truth: we don’t control circumstances, but we do control our response. That lesson became even clearer when I woke up with Bell’s Palsy just before the COVID-19 shutdown upended the industry. Through it all, Brianna’s mantra became my mission: Choose Your Attitude, Create Your Life.
Today, I help leaders, teams, and organizations harness this mindset to drive resilience, engagement, and impact. Whether navigating change, improving performance, or building a culture of accountability, the key to transformation is the same: it starts with a choice.
This isn’t just a personal philosophy, it’s a leadership strategy. From the biggest stages in entertainment to boardrooms and businesses worldwide, I’ve seen firsthand how the right mindset fuels high performance. One decision can change everything. How will you show up?
Keynotes
When people experience breakthrough moments, they transform how they show up - not just for one day, but every day. Drawing from 16 years behind the scenes of global tours and life's deepest lessons, I bring stadium-sized insights to your stage.
Workshops
When teams choose to show up differently, everything changes. These immersive experiences take your people beyond inspiration into action, creating ripples of impact that continue long after the event ends. Just like every show must start on time, every workshop creates momentum for lasting change.
Customized Solutions
From stadium stages to business transformations, success comes down to how people choose to show up. Together, we'll create strategies that help your people turn daily decisions into defining moments. Drawing from both entertainment industry excellence and life-changing moments, we'll build a roadmap for sustainable transformation.
Elevate Yourself
Directly
When transformation calls for a deeper journey, I offer exclusive pathways for those ready to show up differently in every arena of life. From high-profile performers to purpose-driven leaders, these coaching experiences transform how you move through the world.
High-Profile Coaching
From stadium stages to social spotlight, I understand the unique challenges of living a double life. Transform how you navigate both public performance and private growth, using principles tested under the brightest lights.
Life Coaching
When people choose their attitude, they create their life. Transform your story from surviving to thriving through principles I've learned from both global tours and life's deepest challenges. This is where resilience meets purpose.
Fitness Coaching
Just as every tour requires sustained energy, every transformation needs physical power. Turn your body into an ally for your ambitions, building the strength to support your biggest dreams. From stage-ready to life-ready.
Choose Your Attitude Apparel
"This isn't just apparel. It's armor for the battles we all face together.
Crafted from performance-grade materials that work as hard as you do. Every piece is engineered with strategic motivation, placed right where you need it most. Tested by our community of warriors who battle anxiety, depression, and life's toughest challenges. Built to remind us of our strength when our minds say quit.
From stadium stages to daily battles, this is more than a brand. It's a movement of fighters, survivors, and believers transformed into a community of strength. Because the strongest muscle we build isn't in the gym, it's our mindset.
Join warriors like you who choose to show up differently every day. Share your battles. Celebrate your victories. Inspire others to find their strength.
Wear your power. Choose your attitude."
Choose Your Attitude® Podcast
"The Choose Your Attitude® Podcast is your go-to source for inspiration and motivation, driven by authentic stories from real people who have faced real challenges.
Every episode and guest offers a powerful reminder: no matter the obstacle, you hold the power to shift your perspective. This shift transforms your attitude from being weighed down by the impossible to being propelled by what’s possible.
No struggle is too great to override the impact of the choice you make in how you approach it. And with that choice, you have the power to create the life you choose to live."
Subscribe & Listen On Every Major Platform
Tune in and transform your perspective on the Choose Your Attitude® Podcast. Join the conversation, gain insights, and empower yourself to navigate life with resilience. Take the first step towards a positive mindset—subscribe and embrace a new attitude today!
Loving Someone
Who Is Dying
In Loving Someone Who Is Dying, Nick shares the extraordinary life of his wife, Brianna Oas Strand, who courageously battled Cystic Fibrosis. Her mantra, "Choose Your Attitude, Create Your Life", became a symbol of resilience, strength, and unwavering hope in the face of adversity.
This memoir chronicles Brianna’s journey of defying the odds from her diagnosis at age three. From enduring relentless infections to working with animals, finding love, and becoming an advocate, her story inspires anyone facing their own challenges. Brianna’s experience is a testament to the power of choice in navigating life’s obstacles.
More than a personal story, this book is an invitation to embrace the power of mindset in shaping one’s future. It shows how, even in the face of hardship, individuals have the ability to create lives filled with purpose and strength through their attitude.
Contact Nick
This isn't just coaching. It's your battle plan for life.
Ready to level up? Reach out to Nick for talks, life coaching, and fitness coaching that’s designed to push you beyond your limits. Every session is crafted to motivate, challenge, and build the mental strength you need to conquer anything. Let's take the first step together.