Hi! I’m
Nicholas Strand

Touring The World

Since 2007, I've been globetrotting as a Freelance Video Engineer in the Music Concert Touring Industry. Working with some of the biggest names in music, I've worked alongside diverse teams worldwide, navigating different languages and cultures. This journey has provided me with extensive experience in both cultural understanding and leadership.

Operating in high-stakes environments, dealing with unique working conditions, and overcoming the challenges of living with colleagues as we crisscross the globe have all become integral parts of my professional life.

Among the notable artists I've collaborated with are Stevie Wonder, Tom Petty, Dave Matthews Band, Taylor Swift, Rush, Usher, Kayne, Lizzo, and many more. The list continues to grow, reflecting the breadth of my experiences in this dynamic industry.

The Loss of
My Mother

 was closely connected to my mother, finding inspiration for my work ethic, drive, and character in her example. She served as my greatest supporter and the person I turned to for guidance.

Her influence shaped my compassionate nature, encouraging me to embrace my true self and fostering a deep understanding of others. Within our family and beyond, she stood as the pillar of strength. In 2012, I stood by her side throughout a difficult few months as she faced the challenges of battling lung cancer, a battle she ultimately succumbed to, leaving a lasting impact on my life.

This was my first loss in my life, and my greatest influence, my closest person. 

The Loss of a Super Human

Brianna, my best friend and soulmate, entered my life a year before my college graduation, and we collaborated on the Future Farmers Washington State Convention.

Our bond was unbreakable, forming a dream team as we worked together on her speeches and events advocating for Cystic Fibrosis.

In 2017, I experienced the heartbreaking loss of Brianna, my wife of 10 years, to Cystic Fibrosis.

Her life journey has left a lasting impact, teaching me invaluable lessons about the profound significance of life, the fleeting nature of time, and the extraordinary strength that can arise from transforming pain and limitations into sources of growth.

Paralyzing Wake Up Call

In August of 2019, I awoke to find the left side of my face completely paralyzed.

The initial fear of a stroke turned into relief when I discovered it was Bell's Palsy.

This experience served as a poignant wake-up call, emphasizing the brevity of life.

During a five-week break that followed, I channeled this realization into writing the book "Loving Someone Who Is Dying" and embarked on the journey of transforming Brianna's inspirational message into the brand "Choose Your Attitude®."

Premium Encouragement

This transformative journey encountered a significant challenge in March 2020 when the global impact of Covid brought the live entertainment industry to a staggering halt, enduring 500 consecutive days of suspension. Throughout this period, life pushed various aspects to their limits, ultimately sparking my newfound passion for mental health.

Brianna's powerful message, "Choose Your Attitude, Create Your Life," emerged as a guiding force, propelling me towards a deeper understanding of the profound impact of attitude on our lives.

From grappling with Bell's Palsy to the inception of the brand, this journey not only carried a powerful message but also served as a pivotal experience, teaching me invaluable lessons that I apply in my daily life.

Pain Into Strength

I embarked on my fitness journey as a way to fill the void left by the absence of my wife. Fitness presented itself as a convenient hobby, easily adaptable to my travels since each hotel offered a gym. Over time, it has evolved into my mental therapy—a sanctuary where discipline, consistency, and motivation empower me to show up daily, surpass my own limits, and consistently raise the bar.

This fitness journey has become a powerful outlet for directing my energy, transforming pain into strength, and allowing adversity to sculpt my body. It has been an incredible learning experience, not just physically but also mentally. This journey breathes life into the profound quote, "Choose Your Attitude, Create Your Life."

Through the highs and lows, my fitness journey has become a testament to the transformative power of attitude in shaping our lives.

A Life of Purpose

In recent years, I've found myself supporting friends through the throes of heavy drug addiction, challenging divorces, and the profound loss that life sometimes throws our way. Sharing these experiences and hearing the feedback on how my support was inspiring and transformative made me realize that I possess a unique gift—a gift that has laid the foundation for my life's purpose.

Today, I bring over 15 years of experience from the extremes of the Concert Music Touring Industry, coupled with profound life lessons learned through my own losses and the challenges posed by the COVID era. My true purpose now is to share this incredible message with the world, aiming to assist others in living purposeful lives without enduring the same level of challenges before recognizing the urgency of time.

Inspired by Brianna's powerful quote, "Choose Your Attitude, Create Your Life," we've embraced "Choose Your Attitude®" as a global brand. My primary focus lies in "Create Your Life," and I channel this through various avenues—keynote speaking, workshops, team consulting, life coaching, and fitness coaching. This multifaceted approach allows me to continue meaningful work with an authentic life purpose.

I'm enthusiastic about cultivating a community, reaching more lives, and helping individuals discover their true potential. Each person holds an inspiring story, and there's no greater reward than witnessing transformations in numerous lives.